Features

Everything you need to run and grow, in one place.

From a booking page branded as you to payments, your team and marketing, AppFlow brings the whole business together. Here is a look at what is inside.

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A guided tour of the AppFlow platform
Feature highlights

The tools that do the heavy lifting

Switch on what you need today and add the rest as you grow.

A booking experience branded as you

Your logo, your colours, your booking link. Start from a menu shaped for your trade, then share it anywhere or drop it straight onto your own website.

Your own website, built in

Drag-and-drop a real website with your services and booking flow already wired in, then publish it on your own domain.

Bookings that run themselves

Clients book 24/7 on one clear calendar. Availability stays accurate, reminders go out on time and no-shows fall away.

Payments, deposits and payouts

Connect your own Stripe or Square account. Take deposits or full payment, hold cards on file, and see fees, refunds and payouts in one view.

Memberships and loyalty

Sell memberships with an automatic member discount, and reward regulars with your own branded credits and points programme.

Marketing that brings clients back

Targeted email campaigns plus automatic reminders, follow-ups, win-backs and review requests, all sent in your voice.

AppFlow Hub for your team

Run the whole business from one place: calendar, clients and payments, plus a staff app with clock-in and live shift time.

Every feature

Everything the platform does

From taking your first booking to taking payments, growing repeat customers and tracking revenue, here is what you can run from one dashboard.

Booking page branded as you

Your logo, brand colours and corner rounding carried through every step, with an industry starter menu so you begin from something already shaped for your trade.

Public booking link

A hosted booking link with your own slug, ready to share on Instagram, Google, email or anywhere your clients find you.

Drag-and-drop website builder

Close to thirty section types with layout variants, site-wide themes, a blog, enquiry forms and an image library, previewed live at desktop, tablet and phone widths.

Free address or your own domain

Live from day one on an address with your business name in it, then point your own domain at AppFlow with the certificate handled for you.

Website SEO built in

Per-page titles, descriptions and social images, an automatic sitemap and robots file, and your business details published for search engines to read.

Website, WordPress and Shopify embeds

Drop booking onto any site with one snippet, a WordPress plugin or Shopify and Squarespace instructions: no iframe, no style clashes.

Booking analytics

Sessions, conversions, funnel drop-off, referrers, UTM, devices and countries, so you see which channel actually wins.

Bookings and calendar

Create, reschedule, cancel, complete or mark a no-show from one month calendar, with clash-safe slot locking and multi-service appointments.

Services, add-ons and pricing

Prices, durations, buffers, categories, add-ons, staff assignment and per-service payment rules, all in one catalogue.

Staff calendars and scheduling

Recurring hours, date exceptions, lead time and ordered allocation rules that pick who takes each job.

Payments with Stripe or Square

Connect your own Stripe or Square account so payments land directly with you: deposits, full payment, saved cards, refunds, fees and payouts.

Memberships, credits and loyalty

Sell membership plans with an automatic member discount, plus a branded credits and points programme with its own running ledger.

Client CRM and reviews

A searchable customer directory with lifetime spend, booking history, notes and star ratings tied to the exact appointment.

Email campaigns

Targeted segments, a live audience count and merge tags, then send now, schedule or save as a draft.

Marketing automations

Reminders before visits, follow-ups after, win-backs, thank-yous and review requests by email and SMS.

Online shop

Add a storefront to your website, take secure checkout on your connected account and let clients collect at their next visit.

Staff mobile app

Your team runs the day from their phone: today's bookings, customer lookup, and clock in and out with live shift time.

Live tracking and Live Floor

On my way, Start and Complete with live GPS and a customer tracking page, plus a colour-coded floor view of every chair or station.

Team roles and invitations

Give each person a login and the right level of access, invite your team and reassign jobs in a tap.

Xero payroll export

Staff clock in and out, and you export shift totals straight to Xero for payroll without retyping hours.

Setup and business settings

Industry starter menus, opening hours, intake forms, multiple locations and mobile service areas by postcode or radius.

Connects with the tools you already use

stripeSquareXeroAnalyticsWordPressShopifySquarespaceWix

See it by the job to be done

Prefer to explore by what you want to achieve? Our solutions break it down by bookings, payments, communication and more.

Explore solutions

Ready to set things up?

Our Help Center has step-by-step guides for your booking link, your locations, payments, embedding booking and marketing.

Visit the Help Center

Everything in one place. Built for the way you work.

Your website, bookings, payments and customers in one place. Set it up today and take your first booking the same afternoon.

14-day free trial · Cancel anytime · No lock-in