Step-by-step guide

Set up marketing and rebooking

Bring clients back with rebooking nudges, offers and loyalty, sent in your voice at the right time.

9 min readUpdated 31 May 2026

It costs far more to win a new client than to keep a happy one coming back. This guide sets up the marketing tools that turn one visit into a habit, without feeling pushy.

Setting up rebooking, offers and loyalty

1. Turn on rebooking reminders

  1. 1

    Choose a timing for each service

    A cut every four weeks, a treatment every six. Set the gap that fits and AppFlow nudges clients when they are due.

  2. 2

    Write it in your voice

    Use a warm, short message. People can tell the difference between a thoughtful nudge and a blast.

2. Create an offer

  • A welcome offer for first-time clients
  • A quiet-day promotion to fill midweek gaps
  • A win-back message for clients you have not seen in a while
  • Gift cards for regulars to share

3. Reward loyalty

Set up a simple reward for repeat visits, or a thank you for your most frequent clients. It makes people feel seen and keeps them coming back.

Keep it kind

Send messages people are glad to receive. Helpful and well-timed always beats loud and frequent.

4. See what is working

Track which messages bring clients back and which offers fill your quiet days, then do more of what works.

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